With the FIFA Women’s World Cup nearing closer and closer, the US Women’s Soccer Team (USWNT) is becoming a more frequent fixture in commercials and videos online. USWNT player Christen Press, also starting forward for the Chicago Red Stars, is
For most people, seeing a warning light come on in your car while driving can be a huge source of anxiety. AutoZone wants you to know that they’ll not only handle it for you, but will also do what it takes to calm your nerves. In the case of
In sports, sweat is a necessary byproduct of working hard and pushing one’s self or team to the next level. It’s the ultimate tell-tale sign of one’s physical fortitude. However, sweat is “not created equal” in the eyes of Gatorade.
It’s amazing how far baseball video games have come in the past 15 years. Originally, you were given an incredibly limited amount of function in gameplay, and the players looked cartoonish at best. Nowadays, not only has the scope of
Digital media continues to connect us in innovative ways, connecting us to bigger audiences and new people. Sometimes, we forget that the best part of digital media, is that it can connect us to the people who matter most to us. In this touching
What do Dwayne Wade, Jimmie Johnson, Bryce Harper, Serena Williams, and Peyton Manning have in common? For starters, they’re some of the best athletes in their sport. They also all swear by Gatorade. They train, sweat, play, and win, with a
We had the honor of working with Believe Media, Avanir Pharmaceuticals, and Detroit Lions legend Barry Sanders on a public service announcement for pseudobulbar affect (PBA), titled Tackle PBA. For this particular PSA, we were heavily involved
In the US, the most popular sport is football. In Europe and Latin America, it’s a different kind of football (soccer). In China, basketball has become the number one sport. Essentially, they’re all sports we deal with on a regular basis.
The NFL has plans — plans to promote Play Football. Throughout the NFL draft, the NFL aired “I Got Plans to Play Football,” a new commercial that is aimed at promoting their flag and heads up youth football leagues. Speaking through the plethora
In football, there are a lot more people to the game than just the 22 players on the field. We’ve detailed the various components that make up the sidelines in NFL, college, and high school football. Specifically, we’ve explain the typical