2017 Kia Sorento “Tecmo Bo” | Bo Jackson | Kia

Kia took us back 30 years in their recent 2017 Kia Sorento ad featuring retired NFL Raiders star Bo Jackson and the classic Tecmo Bowl. Tecmo Bowl started as an arcade game and a couple years later became available on the Nintendo Entertainment System (NES).

Nintendo just re-released a mini version of their classic NES game console over the holiday season that included Tecmo Bowl and 29 other games built in it. The units sold out immediately and now more people are trying to get their hands on one.

Check out the commercial here:

Production Company: MJZ
Director: Joaquin Baca-Aray
Creative Agency: David&Goliath
Costume Designer: Bic Owen

Similarly to the ad, Bo Jackson’s character in Tecmo Bowl used to be so fast that he could run up and down the field before making a touchdown. So being in a Kia Sorento guarantees no man will touch him when making it down the field.

We provided all of the football uniforms and equipment featured in this spot.

We worked with MJZ and costume designer Bic Owen to provide all of the 1980s-2000s football uniforms and gear for their entire campaign. This includes jerseys, pants, helmets, cleats, shoulder pads, neck rolls, football masks, forearm pads, bicep pads, wristbands, and headbands.

See some of our work in the stills below.

We worked with MJZ to provided all of the football gear in this Kia commercial

We provided the black and grey football uniform for Bo Jackson in this spot

We provided Bo Jackson with his period football uniform in this commercial

We provided all of the football gear and accessories in this Kia commercial

Working on a production and need period football uniforms, equipment, or sports props? Call us today at (310) 303-4467 or email us at