“50” | Gatorade

Starting off the New Year strong, Gatorade pays homage to its 50 years of existence.

Comprised of 50 different clips over Gatorade’s cherished history, this montage from HSI Productions and TBWA\Chiat\Day proves to be both fitting and touching. Everything from NY Yankee’s Derek Jeter retiring his #2 jersey, to Lionel Messi wearing #10 for FC Barcelona, to Michael Jordan’s flu game (38 points) is represented throughout the video.

We’re glad to have played a small role in this tribute. Sports Studio provided Jeter’s jersey in the original Gatorade video, Paul George’s Indiana Pacers Jersey, and some of the Florida Gators’ equipment in this spot.

Congratulations Gatorade—we can’t wait to see what the next 50 years will bring.

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