The only thing more manly than chopping wood in the middle of a forest is Houston Texans’ JJ Watt chopping wood in the middle of a forest.
In this latest Verizon commercial, JJ Watt chopping wood in the middle of a forest is being used as an extended metaphor for how strong Verizon’s network is. Watt personifies how hard their phone signal works, and how strong it is all the way out in the middle of a forest.
We worked with ad agency Wieden + Kennedy to provide JJ Watt with his complete Texans’ uniform— jersey, compression, pads, pants, socks, cleats.
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