“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan
Sometimes, it’s difficult to gain perspective beyond anything happening in the immediate present, near past, or near future. To take a step back and look at the big picture, to realize that every moment has a subtle, but profound impact on the next 20 moments — this is what Enterprise Rent-A-Car aims to capture in their latest spot, “All The Little Pick Ups.”
Every shot taken, every pass made, every injury, every recovery, every piece of advice given — it all adds up. You learn from these experiences, and every time you pick yourself up, you improve. “All The Little Pick Ups” is a refreshing reminder that hard work and support will eventually lead to success.
We worked with production company Tool of North America and stylist Ric Renae Hughes to provide all the practice jerseys for the youth and all the game basketball uniforms for the high school scene, including the warmup jackets.