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Breast Cancer Awareness: Together Let’s Make a Crucial Catch | Dannon

According to cancer.org, “about 1 in 8 women in the United States will develop invasive breast cancer during their lifetime”. Catching this disease early can make all the difference.

Dannon is partnered with the NFL for their “A Crucial Catch” campaign which goes on this October for Breast Cancer Awareness Month. For however many participating Dannon products sold this month, Dannon will contribute up to $500,000 to the American Cancer Society and promote breast cancer screenings.

This is the ad they created together.

Carolina Panthers tight end Greg Olsen, and New York Jets defensive end Muhammad Wilkerson, have mothers who are breast cancer survivors. And both of these women want to stress the importance of breast cancer screenings.

During the month of October, all of the NFL teams and staff will wear pink accessories during the games to support the cause. Also, the NFL and each team will host Breast Cancer Awareness activities and donate money to the American Cancer Society or other Breast Cancer organizations.

The NFL teams and staff will wear accessories like these at all of the games in October.

We were happy to work with The Sweet Shop on this empowering spot. We provided all of the Carolina Panthers and New York Jets uniforms including Olsen and Wilkerson’s customized jerseys. Along with providing the football game necessities like the helmets, compression shirts, thigh pads, knee pads, socks, and cleats, we also provided the pink Breast Cancer Awareness accessories. These include the pink QB towel, pink mouthguards, pink NFL gloves, pink pre-wrap, pink athletic tape, and pink eye black stickers.

We provided Greg Olsen with his Panthers uniform and pink BCA gloves

We provided Wilkerson with his New York Jets uniform

We provided Muhammad Wilkerson's Jets uniform for this Dannon commercial

We provided Greg Olsen's full uniform

We provided Wilkerson's full uniform in this commercial

If you’re working on a production and need sports wardrobe or prop rentals, reach us at (310) 303-4467 or email us at info@sportsstudio.net. We look forward to working with you.