Campbell’s Chunky Soup with Victor Cruz

This may be one of the most played commercials we’ve ever done. It has to be. It’s on all the time. Literally, if you ran a scan of all the TV’s in the world, this commercial is probably on for a continuous 24 hours or close to it.

Not that it’s a bad thing or anything, it’s just on all the time.

The overly helpful mother on the field angle isn’t new by any means, but it’s always interesting to see how they can update and differentiate the story while still playing within the same, recognizable space.

For this spot, we provided the NFL authentic Giants uniforms from head to toe, including Mr. Salsa’s gear as well. We did not, unfortunately, make the giant mascot head, which can house two people.