Hyundai’s recent NFL campaign shows how far a fan’s loyalty can go.
In “Choices”, this father finds himself debating whether or not he should use his signed Pittsburgh Steelers towel to wipe up his baby’s spit up. Clearly at the end of the spot, the father does not regret his decision.
Check it out below:
Production Company: O Positive
Director: David Shane
Wardrobe Stylist: Laura Diep
Shirtless, the father gets back into his seat and presses play on his Hyundai Santa Fe’s Sirius XM radio. Most importantly, he does not miss any of the Steelers game because of his radio’s recording feature.
Sports Studio worked with wardrobe stylist Laura Diep and O Positive on this Hyundai NFL commercial. We provided the Pittsburgh Steelers helmets, custom jerseys, shoulder pads, thigh pads, knee pads, socks, and belts. We also provided the NFL referee uniforms, coaches jackets, and football sideline vests.