The polar vortex sounds like a terrifying concept. So does the idea of snow-mageddon. With news outlets sensationalizing the drop in temperature around the US, it’s hard not to wonder if this might be the end of the days.
(Especially if you live in sunny southern California; it’s a frigid 68 degrees Fahrenheit right now.)
Nike, Wieden + Kennedy, and Reset Content decided to put a satirical spin on this polar vortex. Using a parody news segment “Cold Facts,” the ad juxtaposes an inadequately dress man freezing in the Ice Age with athletes wearing Nike Hyperwarm outfits, performing in the cold like it were any other day.
We worked with stylists Lydia Paddon and Astrid Gallegos on this production. For one of the football scenes, we provided Ohio State helmets and some practice jerseys, pads, and gloves, which helped keep the players safe and warm on the set. In a blindingly quick ice scene, we also provided the gear for the hockey player on screen.