“Have you ever heard the story about the mouse who finds himself drowning in a bucket of cream?” For “Churn,” Powerade adapts this powerful excerpt from Christopher Walken’s speech from “Catch Me If You Can” to describe the meteoric rise of Seattle Seahawks’ tight end Jimmy Graham. The story of the mouse that wouldn’t quit and churned that cream into butter is an eloquent metaphor to describe Jimmy Graham’s ascent into NFL stardom.
We worked with Wieden + Kennedy to provide all the football uniforms and the college basketball uniforms seen both in “Churn” and the follow up video, “Just A Kid From Goldsboro.”
If you’re working on an upcoming production and need sports wardrobe, props, casting, or coordination, we’d love to help you. Give us a call at (310) 559-3999 or email us at firstname.lastname@example.org.