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Come Out of Nowhere | Lebron James | Nike

The 2016 NBA Finals Champions, the Cleveland Cavaliers, and the New York Knicks will kick off the 2016-2017 NBA season tonight.

Most people remember the NBA Championship series this past year because it did not play out like many would have thought. The Warriors were favored to win and at the end of game 4, they were leading the series 3-1. When it looked like the series was over, Lebron James brought his team back and the Cleveland Cavaliers took the 2016 title from the Golden State Warriors in game 7.

Nike just released “Come Out of Nowhere” today featuring Lebron James. Spoiler: the ad references his iconic block in game 7. Watch it below.

Not only is this commercial about the Cavaliers championship win, but it also alludes to Lebron James’s upbringing. He grew up on welfare, without a father, and without a permanent home. He was forced to move from house to house when he was a child and many would agree that he overcame the odds. This spot, “Come Out of Nowhere”, is about not letting obstacles stand in your way of becoming great.

Sports Studio worked with wardrobe stylist Camille Garmendia, Wieden+Kennedy, and Anonymous Content on this Nike Basketball commercial. We provided the basketball uniforms, t-shirts, hoodies, warm up jackets, warm up pants, cheerleading uniforms, basketball referee uniforms, and Cleveland Cavaliers jerseys. We also customized majority of the gear by adding team names and players’ numbers.

See some of our work in the stills below.

We customized these jerseys for this Nike spot

We provided all of these womens basketball uniforms in this nike commercial

We customized these womens basketball uniforms for this nike commercial

Sports Studio provided all of the womens basketball uniforms in this Nike Lebron commercial

We added names and numbers to these basketball uniforms
We provided the mens basketball uniforms for this Lebron commercial

Sports Studio provided the basketball uniforms for both teams in this scene from the Nike commercial

These are a handful Lebron James jerseys Sports Studio provided for this spot

Working on a basketball production and need uniforms and sports props? Call us today at (310) 303-4467 or email us at info@sportsstudio.net.