Earlier this year, it was announced that Hyundai would be replacing General Motors as the official automotive sponsor of the NFL. In a move that aligns with their overall brand image as they push deeper into sports-centric advertising, this only meant one thing for us: we would be working on more Hyundai commercials.
We worked with ad agency Innocean USA to help provide all of the Arizona Cardinals fan gear seen in the video — aprons, tailgate chairs, decals, apparel, flags, FanMugs, and footballs. As the trusted entertainment partner of the NFL, we were able to leverage our relationships and expertise to get Hyundai everything they need to make the tailgate party scene look and feel as authentic as possible, from wardrobe to prop rentals.
Catch our work in the stills below.