Russell Wilson has built up quite the roster of endorsements – Microsoft, Braun, Bose, Duracell, and Alaska Airlines to name a few.
For this particular campaign with Braun, we worked with Riber Sports Marketing Group to outfit the quarterback in his on camera attire. Sports Studio provided the officially licensed Seattle Seahawks uniform along with all of Wilson’s football equipment.
We sourced his uniform from Nike early on in commercial season, then custom lettered his jersey with his name and number.
How do we do this? We use our laser to cut lettering from tackle twill, then with a combination of heat, pressure, and sewing we can customize any NFL jersey.
With all of his endorsement deals and appearances, we actually keep two sets of Wilson’s uniform on hand. See Russell Wilson’s on-camera gear in the images below.