Sports Studio http://sportsstudio.net Quality Scripted Sports Mon, 18 Apr 2016 16:00:48 +0000 en-US hourly 1 http://wordpress.org/?v=4.2.7 Motorcade | Bud Light http://sportsstudio.net/motorcade-bud-light/ http://sportsstudio.net/motorcade-bud-light/#comments Mon, 18 Apr 2016 15:56:35 +0000 http://sportsstudio.net/?p=19964 You may have seen Bud Light’s latest commercials promoting their new brand design since before the Super Bowl. Maybe you’ve been wondering why the company has made such a big deal about changing its design? It’s because Bud Light is one of the world’s best-selling beer brands.

They’ve revamped their image multiple times over the past years, but this year, they chose to completely eliminate all red from their design. Bud Light was introduced in 1981 with a red can and from then on, continued to include hints of red on its cans all the way to 2015. Bud Light officially broke that tradition.

1981_budlight_20151216

According to Ad Age, changing the cans’ look doesn’t just involve the production process of the cans, but it “will require new graphics on beer truck facings, signage at bars and big stadiums, as well as glassware updates and more.”

That is why Bud Light’s most recent commercial featuring Michael Pena highlights the new packaging, the trucks, and of course, the new signage at Dodger Stadium.

Michael Pena in the latest Bud Light commercial

We worked with stylist Suna Kwak to provide the Los Angeles Dodgers baseball uniforms, umpire uniform, and catcher’s gear in this spot. The commercial was created by ad agency Wieden + Kennedy NY and directed by Aaron Stoller of Biscuit filmworks.

Sportsrobe provided the LA Dodgers catcher's uniform and gear for this spot

Screen Shot 2016-04-14 at 3.33.37 PM

If you’re working on a baseball production and need uniforms, athletic actors, or choreography? Contact us at (310) 303-4467 orinfo@sportsstudio.net to see how we can help you today.

]]>
http://sportsstudio.net/motorcade-bud-light/feed/ 0
Rock & Roll | Audi A4 http://sportsstudio.net/rock-roll-audi-a4/ http://sportsstudio.net/rock-roll-audi-a4/#comments Thu, 14 Apr 2016 23:16:52 +0000 http://sportsstudio.net/?p=19955 Rock and roll developed in the late 1940s by taking elements of genres like blues, jazz, country, and gospel, and combining them together. At its core, rock and roll defined counter-culture. The rebellious essence of the genre gave birth to new eras of music —  punk rock, hip hop, and even electronic dance music.

rock

Its influence spreads far beyond music. Rock has provided inspiration for fashion, culture, and even neologisms.

In its relatively short history, the culture of rock and roll appeals to younger generations. This idea of going against the crowd and discovering your individuality is empowering. It’s why brands like Audi love it so much.

In Audi’s latest spot, “Rock and Roll,” they make the claim that “intelligence is the new rock and roll.” These people that define rock culture in this spot retain their individuality, all while excelling in their respective fields of technology, business, and even sports.

We provided full football uniforms for this Audi commercial

We provided football uniforms for 2 teams in this Audi spot

Sports Studio worked with production company Park Pictures and ad agency Venables Bell & Partners to provide the complete football practice uniform rentals for this spot.

Working on a commercial and looking for football uniform rentals, athlete casting, or choreography? Call us today at (310) 303-4467 or email us at info@sportsstudio.net.

]]>
http://sportsstudio.net/rock-roll-audi-a4/feed/ 0
The Conductor | Kobe Bryant | Nike Basketball http://sportsstudio.net/the-conductor-kobe-bryant-nike-basketball/ http://sportsstudio.net/the-conductor-kobe-bryant-nike-basketball/#comments Wed, 13 Apr 2016 20:06:36 +0000 http://sportsstudio.net/?p=19930 Tonight is Kobe Bryant’s swan song. As one of the best players ever to play basketball, and arguably the best student of the game, tonight Kobe will play his final opus in Los Angeles.

When-he-entered-the-league-in-1996-18-year-old-Bryant-was-the-youngest-man-to-ever-play-in-an-NBA-game-He-also-became-the-youngest-winner-of-the-Slam-Dunk-Contest-that-same-season-

Reflecting on his past 20 years in the NBA, Kobe will leave a storied legacy, one that includes 5 NBA championships, 33,583 points (currently), 18 All-Star appearances, 11 1st Team All-NBA honors, 24 career 50+ point games, etc. — the list goes on and on. 

Along the way, he’s become a hero to Los Angeles and to kids playing basketball around the world. He’s also taken the mantle of a villain to every opponent he’s ever played against, as well as their fans. 

It’s only fitting then, that Nike pays tribute to Kobe using the #herovillain motif. In Nike’s latest spot, Kobe plays a conductor of his greatest hits. Turning a crescendo of chants of “Kobe sucks!” into a symphony of “I hate you” and “I’ll miss you,” this spot features cameos from Paul Pierce, Rasheed Wallace, Phil Jackson, and even Jeanie Buss.

We worked with ad agency Wieden+Kennedy and production company Anonymous Content to provide the NBA uniforms and fan wear featured in “The Conductor,” as well as the China uniform. 

As an entertainment partner of the NBA, NFL, MLB, and MLS, Sportsrobe is trusted as the #1 source in Hollywood to provide wardrobe, props, casting, and choreography for sports productions.

Thank you Kobe, for what you’ve done for this game. You’ve inspired people around the world to achieve greatness through hard work and determination. Your legacy will have a lasting impact, on and off the court.

Sportsrobe provided Kobe Bryant's Lakers uniform for this Nike Basketball commercial

If you’re working on a sports production, contact us at (310) 303-4467 or info@sportsstudio.net to see how we can help you today.

]]>
http://sportsstudio.net/the-conductor-kobe-bryant-nike-basketball/feed/ 0
Father Time | Apple TV http://sportsstudio.net/father-time-apple-tv/ http://sportsstudio.net/father-time-apple-tv/#comments Tue, 12 Apr 2016 23:11:15 +0000 http://sportsstudio.net/?p=19919 Tomorrow is the end of an era for the NBA, for Lakers fans, and most importantly for Kobe Bryant. It marks an end to an illustrious career as one of the greatest basketball players to ever play the game.

But as a player who was infamously private throughout their career, it also marks a beginning to more media appearances, tributes, films, merchandise, and cameos.

Apple TV spoofs on this new beginning with the help of Michael B. Jordan and The Curious Case of Benjamin Button.

In “Father Time,” Michael B. Jordan and Kobe sit together to discuss how Jordan will play Kobe in his biopic. While Kobe wants to show Jordan clips of greatness, Jordan looks to inspiration from Brad Pitt playing Benjamin Button.

Sportsrobe provided the kobe bryant basketball uniform

Screen Shot 2016-04-12 at 1.38.48 PM

Understandably, Kobe is not amused.

We worked with ad agency TBWA/ Media Arts Lab and production company O Positive to recreate the #33 Lower Merion basketball uniform worn by Michael B. Jordan.

As the number one supplier of wardrobe, props, casting, and choreography for sports productions, Sportsrobe is trusted by the NBA as their entertainment provider.

Sportsrobe provided the Lower Merion basketball uniform

If you’re working on a sports production, contact us at (310) 303-4467 or info@sportsstudio.net to see how we can help you today.

]]>
http://sportsstudio.net/father-time-apple-tv/feed/ 0
Soccer is Here | Heineken http://sportsstudio.net/soccer-is-here-heineken-2/ http://sportsstudio.net/soccer-is-here-heineken-2/#comments Tue, 12 Apr 2016 17:18:46 +0000 http://sportsstudio.net/?p=19903 Soccer is the world’s most popular international sport and Heineken is the world’s most international premium beer, so what better relationship than this. We can’t think of any.

But have you ever wondered why Americans call this sport soccer and not football, like the rest of the world?

If you have, then continue reading this post. If not, you are about to find out.

The term “soccer” actually originated in England because they created it as an abbreviation of the sport’s full name, Associated Football. They didn’t want to get it confused with Rugby Football, so they shortened associated to “socca” and added the “-er.”

Eventually, this term caught on in the United States because at that time, we had already used the term “football” to identify American football. But as this term became more popular in the United States, it became less popular in England until they eventually stopped using the term completely.

Heineken has linked up with the MLS and the UCL, so every time there is a match, Heineken awards prizes to fans. They call it the “Never Miss a Minute Contest” because they give out a prize every minute of each game, totaling 90 winners. All you have to do is post a photo of you drinking a Heineken while watching a match. This campaign will last a whole year.

We worked with Anonymous content to provide the New York City Football Club and Orlando City Soccer Club fan gear featured in Heineken’s Soccer is Here campaign.

We provided the fan gear for both soccer teams in this commercial

If you’re working on a soccer commercial and need fan gear, athletic actors, or choreography, feel free to contact us at (310) 303-4467 or email info@sportsstudio.net.

]]>
http://sportsstudio.net/soccer-is-here-heineken-2/feed/ 0
Sleep | Gatorade Recover http://sportsstudio.net/sleep-gatorade-recover/ http://sportsstudio.net/sleep-gatorade-recover/#comments Thu, 31 Mar 2016 15:39:45 +0000 http://sportsstudio.net/?p=19862 With opening day less than a week away, MLB players have been preparing for the official start to the 2016 season. One player we expect to play at the top tier is 23-year-old Bryce Harper. In the 2015 season, Bryce tied the National League lead of 42 home runs and was fittingly awarded the National League MVP.

In order for Harper, or any athlete, to perform at an exceptional level, they need to take care of their bodies. An important component of maintaining a healthy body is recovery. Gatorade knows this better than most.

“The way you recover affects the way you play.”

Gatorade’s recover products will help build back up the muscles used during a workout because they are filled with whey and milk based proteins. These specific types of proteins contain amino acids, which aid in muscle tissue repair and growth. Amino acids are absorbed quickly in the body and will not only help improve your strength, but also help you lose body fat.

Sportsrobe provided Brycer Harper's uniform

We worked with TBWA Chiat Day to provide Gatorade with Bryce Harper’s uniform and all of the Washington Nationals jerseys, pants, compression, belts, socks, and cleats arranged in the locker room.

Working on a baseball commercial? Need wardrobe, athletes, and/or choreography?

Give us a call today — (310) 303-4467 or email info@sportsstudio.net.

]]>
http://sportsstudio.net/sleep-gatorade-recover/feed/ 0
Fields | NCAA http://sportsstudio.net/fields-ncaa/ http://sportsstudio.net/fields-ncaa/#comments Mon, 28 Mar 2016 18:20:12 +0000 http://sportsstudio.net/?p=19832 John Wooden, also known as the Wizard of Westwood, is one of the most accomplished college basketball coaches of all time holding records that remain unmatched.

In 1934, at age 24, John Wooden took his second coaching job in South Bend, Indiana at Central High School. He dates this very year to be the year he started defining success.

14 years later, Wooden finally completed “The Pyramid of Success” that famously hung up in his office throughout the rest of his coaching career. Wooden went on to winning 10 national championships at UCLA over a 12 year span.

John Wooden's Pyramid of Success

Wooden believed that you can be successful regardless of the outcome because it is about the amount of hard work and effort you put forth through the journey. 

Because his definition of success transcends basketball and sports, the NCAA used Wooden’s powerful words as the foundation for their “Fields” commercial relating to any aspect of a person’s life, whether it may be academics, work, or family.

We worked with Super Prime Films to provide them with the lacrosse, football, and soccer uniforms, as well as the baseball pants and warm up jackets used in this commercial.

Sportrobe provided the soccer uniforms for this NCAA commercial

Sportsrobe provided the soccer shorts

Sportsrobe provided the coaches jacket

Sportsrobe provided the football uniforms

Sportsrobe provided all of the lacrosse equipment

If you’re working on a sports commercial and need uniforms, athletic actors, or choreography, feel free to contact us at (310) 303-4467 or email info@sportsstudio.net.

]]>
http://sportsstudio.net/fields-ncaa/feed/ 0
Grease: Live | Fox http://sportsstudio.net/grease-live-fox/ http://sportsstudio.net/grease-live-fox/#comments Thu, 24 Mar 2016 19:03:03 +0000 http://sportsstudio.net/?p=19805 Film remakes are difficult, especially when the original is iconic. To recapture the original essence, charm, and nostalgia proves to be no easy task. 

But after 38 years, Grease aired on Fox television with one major caveat: the remake was aired live. A nostalgic moment for most viewers, Grease: Live ushered a new experience for children and teenagers around the nation.

In multiple ways this performance posits similarities to the original 1978 film: same songs, same outfits, same 50’s lingo. Yet, what makes this production stand out from its predecessor is how they approached the live aspect.

The camera follows actors off stage and behind the scenes, giving viewers access to the side of a show that is rarely seen, including last minute changes and additions. By giving viewers insight to what happens behind the scenes, viewers gain a fresh perspective of a live production. It truly demonstrates the crazy amount of work, talent, and dedication that needs to go into a successful live show.

We helped out by working with costume designer Nanrose Buchman to provide the Rydell High football and basketball uniforms. As the leading provider of vintage sports wardrobe, we ensure the right fabrics and styles are used for the 1950s, all while maintaining the same wardrobe details are included from the original Grease.

Sportsrobe provided the period basketball uniforms used in Grease: Live

Sportsrobe provided the period football uniforms

If you missed it the first time, the show will re-air on Sunday March 27th on Fox.

If you’re working on a live production or musical and need any sports wardrobe or prop rentals, contact us at (310) 303-4467 or email info@sportsstudio.net.

]]>
http://sportsstudio.net/grease-live-fox/feed/ 0
De-Stress Commercial | Carli Lloyd | Hand & Stone http://sportsstudio.net/de-stress-commercial-carli-lloyd-hand-stone/ http://sportsstudio.net/de-stress-commercial-carli-lloyd-hand-stone/#comments Tue, 22 Mar 2016 19:49:23 +0000 http://sportsstudio.net/?p=19793 In soccer, a hat-trick happens when a player scores 3 consecutive goals within the same game, without being interrupted by any other goals 

Seems difficult right? It is, and especially during a World Cup Championship game.

US Soccer athlete Carli Lloyd stunned the world when she completed a hat trick in 16 minutes. She even topped it off by scoring her third goal all the way from half field.

Todd Leff, CEO of Hand & Stone Massage & Facial Spa, started a deal with Carli Lloyd a few weeks before the 2015 Women’s World Cup. So when Lloyd had one of the best performances of her career, he was certain he lost her.

But Lloyd, who incorporates massage in her weekly routine, did not back out. She said, “Regular massages have become an important piece to my success and the health of my body… I try to get massages at least twice a each week so that I can perform at the highest level possible.” Lloyd is now the company’s 1st national spokesperson.

We worked with stylist Bon Russel to provide the soccer uniform Lloyd wears in this Hand & Stone commercial.

If you’re working on a soccer commercial and need uniforms, athletic actors, or choreography, contact us at (310) 303-4467 or email info@sportsstudio.net.

]]>
http://sportsstudio.net/de-stress-commercial-carli-lloyd-hand-stone/feed/ 0
All The Little Pick Ups | Enterprise http://sportsstudio.net/all-the-little-pick-ups-enterprise/ http://sportsstudio.net/all-the-little-pick-ups-enterprise/#comments Fri, 18 Mar 2016 23:08:38 +0000 http://sportsstudio.net/?p=19748

“I’ve missed more than 9000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed.” – Michael Jordan

 

Sometimes, it’s difficult to gain perspective beyond anything happening in the immediate present, near past, or near future. To take a step back and look at the big picture, to realize that every moment has a subtle, but profound impact on the next 20 moments — this is what Enterprise Rent-A-Car aims to capture in their latest spot, “All The Little Pick Ups.”

Every shot taken, every pass made, every injury, every recovery, every piece of advice given — it all adds up. You learn from these experiences, and every time you pick yourself up, you improve. “All The Little Pick Ups” is a refreshing reminder that hard work and support will eventually lead to success.

Sportsrobe provided the high school basketball uniforms

We worked with production company Tool of North America and stylist Ric Renae Hughes to provide all the practice jerseys for the youth and all the game basketball uniforms for the high school scene, including the warmup jackets.

Sportsrobe provided the youth practice jerseys

Sportsrobe provided the high school basketball uniforms

enterprise 2

We can help you with the small steps necessary for success on your next production. If you need wardrobe, props, casting, or choreography, call us at (310) 303-4467 or email us at info@sportsstudio.net.

]]>
http://sportsstudio.net/all-the-little-pick-ups-enterprise/feed/ 0