Adidas and Imperial Woodpecker have had a busy start to 2015. First they released “Take It,” which since its release in February has racked up 37.7 million views. Now they have released their sequel, “Here’s to the Takers,” which has already garnered 1.2 million views since premiering yesterday.
With a bevy of superstar talent, and variety of teams featured in the commercial, we worked directly with Adidas to source each team’s uniforms. We helped with numbering and lettering on a majority of the garments.
Additionally, we hosted fittings for the athletes, as well as worked on-set to expedite the production process. By doing both, we could ensure that every jersey, cleat, and helmet was worn appropriately to make each sports scene look as genuine as possible.
We love the energy in this commercial. Check out some of the stills of our work below.