They say it’s the little things in life that bring people the most happiness.
For Ickey Woods, that much is true.
A least it appears so in this Geico ad, as the former Cinnicinati Fullback performs his signature “Ickey Shuffle” while in line at the deli.
For those who don’t know, the Ickey Shuffle was quite the touchdown dance back in the late eighties. Since his retirement from the NFL in 1991, we’d like to think Ickey Woods does in fact celebrate victories big and small with his infamous touchdown dance.
Sports Studio worked hand in hand with stylist Darlene Wynn and Radical Media to provide the custom XXXL Woods jersey seen in this commercial. Our team cut ThermoFlex on our universal laser, then used the heat transfer process to apply the lettering and numbering to the jersey permanently. Check out our handiwork in the images below.