“Incredible is Inevitable” is the tagline for Gatorade’s recent campaign that includes 3 short videos, each with a catchy rap to it.
The videos star young athletes and show their determination to be the best at their sport. People don’t know the amount of work one puts in behind closed doors.
In Coast to Coast, the athlete says, “You say insane. I say I trained. You say freakish. I say frequent.”
These commercials come from the player’s perspective. If you put in the time and effort, becoming “incredible is inevitable”. Because athletes can be born with talent, but the very best athletes are those who never stop playing or practicing to refine their skills.
We worked with TBWA\Chiat\Day to provide the wardrobe for all 3 of these Gatorade commercials.
In The Return, Sports Studio provided the full football uniforms including the helmet, jersey, pants, shoulder pads, thigh pads, knee pads, belt, socks, cleats and undershirt, as well as the receiver gloves, decals, footballs, and practice uniforms. We also supplied the agency with cheerleading uniforms, pom poms, and football referee and coaches gear.
In Coast to Coast, we provided all of the basketball uniforms, practice tanks, practice shorts, t-shirts, socks, shoes, and basketballs for both teams. We also added team names to jerseys and added numbers to the practice tanks. Just like The Return, we supplied cheerleading uniforms, pom poms, ref outfits, and coaches gear for this spot.
In Counter Attack, we provided soccer jerseys, soccer shorts, goalie jerseys, shin guards, socks, cleats, practice pinnies, and the soccer officials uniforms.