Normally, when we think of a luxury car commercial for a brand like Infiniti or BMW, we imagine sweeping panoramas, curvy roads, and a sleek sports coupe powering through those turns. Generally, they’re accompanied by some form of orchestral music, and perhaps a voiceover with a British accent and/or a deep voice.
But, what we didn’t expect is two NCAA basketball coaches, Iowa State coach Fred Hoiberg and University of Pittsburgh coach Jamie Dixon, dancing off to Naughty By Nature’s seminal piece, Hip Hop Hooray.
For an Infiniti commercial, this might seem a little out of the ordinary. But this isn’t just for Infiniti — this is for the Infiniti Coaches’ Charity Challenge. TBWA Worldwide and Infiniti pulled off this commercial perfectly, and we were glad to be a part of their team. With some humor, our navy sweatsuit, yellow breakway pants, and shorts, we’d say that a fair amount of awareness has been raised for this campaign.
Check out stills of our wardrobe below.