The 2015 NFL season ended at Super Bowl 50 with a disappointing loss for the Carolina Panthers. The Denver Broncos took the championship and that ended Peyton Manning’s NFL career.
Manning had a great game, but everyone wondered what happened to Cam Newton. After winning last season’s NFL MVP Award, there was a lot of pressure on him to carry the Panthers in the Super Bowl, but unfortunately he did not live up to everybody’s expectations. Cam was largely criticized for his attitude, performance, and for walking out during his postgame press conference.
Gatorade released this spot to show that Cam is back and ready for this season. He was in a dark place after the Super Bowl, but has refocused and worked hard during these past months to get to where he wants to be.
We worked with TBWA\Chiat\Day to provide Cam’s black Carolina Panthers hoodie, the practice jerseys, the white football pants, and Cam’s full white Carolina Panthers uniform and gear. The additional gear includes wristbands, shoulder pads, thigh pads, knee pads, socks, cleats, and compression.
The Denver Broncos and Carolina Panthers kick off the 2016 NFL Season tonight (9/8) at 5:30pm PST.