Digital media continues to connect us in innovative ways, connecting us to bigger audiences and new people. Sometimes, we forget that the best part of digital media, is that it can connect us to the people who matter most to us.
In this touching commercial from XFINITY, grandparents can see a live stream of their granddaughter’s baseball game on their home TV, directly from the mother’s XFINITY Share app on her phone. It’s a sentimental reminder that you don’t have to be the same city, state, or country to share the important moments with the ones you love.
We worked with production company The Directors Bureau to provide all of the home and away youth baseball uniforms seen in this video, as well as the umpire gear and fan baseball cap the grandmother wears at home.
Check out our work in the stills below.