Mitchell & Ness, a clothing company known for their authentic classic jerseys, teamed up with Johnny Stephene of Handlelife, instagram’s most famous ball handler, to create the Mitchell & Ness x Handlelife TBT instagram contest.
Sports Studio signed on to direct, produce, and edit all four videos of the contest that will be posted each week starting from today. Each video will showcase Stephene teaching a signature move from a past NBA legend, while wearing the player’s throwback jersey.
After each video is posted, anyone will have a chance of winning $100 Mitchell & Ness store credit by uploading a video to instagram of themselves doing the same move.
The contest officially starts today with Allen Iverson’s signature crossover. Check out the video and a few behind the scene photos below.