At first, this commercial may confuse you. A brand thanking other brands for their contributions? Is it genuine? Is it more of a backhanded compliment?
What do you think?
Nissan directly calls out and thanks their “Giants”: Chevy, Ford, and Dodge for paving the path that has helped build the new 2016 Nissan TITAN XD.
According to Nissan, the Chevy, Ford, and Dodge flatbeds they chose for the commercial are all very iconic in truck history and Nissan is honoring these companies for their success on each model. The TITAN XD would not be built if it wasn’t for these Giants.
On the other hand, the Chevy, Ford, and Dodge all appear to be old and run down, which greatly contrasts with the brand new and shiny TITAN XD. These companies had past success, but now it’s Nissan’s turn to lead the way and revolutionize the truck industry.
We worked with production company Smuggler and ad agency TBWA Chiat Day to provide all of the football uniforms presented in the commercial. As the premier destination in Hollywood for football production rentals, we rent out complete football uniforms, host a casting database with the top football actors in the nation, and provide choreography and coordination services on set.