Soccer is the world’s most popular international sport and Heineken is the world’s most international premium beer, so what better relationship than this. We can’t think of any.
But have you ever wondered why Americans call this sport soccer and not football, like the rest of the world?
If you have, then continue reading this post. If not, you are about to find out.
The term “soccer” actually originated in England because they created it as an abbreviation of the sport’s full name, Associated Football. They didn’t want to get it confused with Rugby Football, so they shortened associated to “socca” and added the “-er.”
Eventually, this term caught on in the United States because at that time, we had already used the term “football” to identify American football. But as this term became more popular in the United States, it became less popular in England until they eventually stopped using the term completely.
Heineken has linked up with the MLS and the UCL, so every time there is a match, Heineken awards prizes to fans. They call it the “Never Miss a Minute Contest” because they give out a prize every minute of each game, totaling 90 winners. All you have to do is post a photo of you drinking a Heineken while watching a match. This campaign will last a whole year.
We worked with Anonymous content to provide the New York City Football Club and Orlando City Soccer Club fan gear featured in Heineken’s Soccer is Here campaign.