The recent Adidas ad speaks to all athletes and holds the tagline “If you call yourself an athlete, create something.” Adidas is telling people that competing in sports takes more than just hard work. Athletes should strive to stand out and do something different than their peers.
Adidas wants to be the go to brand for creative athletes, similarly to the athletes they have already signed with like Paul Pogba, Von Miller, Aaron Rodgers, Brandon Ingram, and James Harden. Each one of these guys are featured in the spot below.
Sports Studio worked with Imperial Woodpecker and wardrobe stylist Shadi Khastedai on this Adidas spot. We provided all of the warm up jackets, warm up pants, full football practice uniforms, basketball practice uniforms, coaches’ attire, compression shirts, referee jersey, referee whistle, headbands, wristbands, wool baseball caps, youth soccer uniforms, and track tanks. We also customized some of the gear by adding artwork and numbers.
See some of our work in the screenshots below.