We’ve got hundreds upon hundreds of vintage Sports Illustrated magazines here at Sports Studio – a collection we’ve built over the years as serious sports fans. As we were flipping through an issue recently, we decided to curate some of our favorite ads and share them here. Unfortunately our records don’t always date back this far, so we’re not sure how many of these Sports Studio was a part of. Even so, with our heavy involvement in sports commercials and photoshoots, we’re having a blast looking back at these great print ads.
Below are 12 sports ads from several August 2003 Sports Illustrateds. 2003 may not seem too far back, but the difference in style, the athletes featured, and even image resolution are still so different from anything we’d see in a magazine or online ad today.
The exception is surprisingly the American Plastics Council, which was ahead of its time with its Helvetica Neue UltraLight minimalism.
1. Nike Air Zoom Spiridon
3. Adidas Forever Sport
4. ESPN Game Plan
6. Slamball Spike TV
8. Under Armour Turfgear Longsleeve Turf Shirt
10. Starter Earn Your Sport
11. Consort Hair Spray
12. Jack Daniels