In the Fall of 2013, the MLS launched the #WatchTHIS campaign during the MLS Cup Playoffs. Already utilizing traditional broadcast advertising and a full social push, the MLS commissioned a street artist to design 50 custom game balls to send to influencers.
This is where we came in. Sports Studio was asked to help find influencers from our end of the Earth– where sports meet entertainment.
We sent a couple balls to influencers around the industry, but then we decided to do something different.
We called some of our contacts at GoPro with an idea: shoot a homage to the iconic 1998 Nike commercial of the Brazilian Soccer Team stuck in an airport. This time, in the GoPro Offices. The guys at GoPro loved it and the rest is history.
500,000 Video Plays
96,733 Likes, Comments and Shares
GoPro Facebook Direct Post:
1,360,000 People Reached
18,880 Likes, Comments and Shares
250,000 Post Clicks
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Video of the Day, GoPro Facebook Post 2:
198,000 People Reached
1,400 Likes, Comments and Shares
6,000 Post Clicks
223K+ Video Plays
187 YouTube Comments