Northwestern Mutual loves using sports for their commercials.
Why? It perfectly juxtaposes the principles of hard work and preparation in both sports and finance. In this spot produced by Radical Media, Northwestern Mutual reminds us that success happens during the season, because of the hard work that’s put in during the off-season.
We may not have an off-season, but we certainly work hard behind the scenes. For this particular spot, Sports Studio provided the football costumes, wrestling singlets, hockey wardrobe, and basketball uniforms.
Since Northwestern is an official sponsor of the NCAA, you’ll probably catch this thoughtful commercial tonight during the CFP Championship game.