Old Spice just released their newest ads featuring a new, but recognizable “Old Spice Guy”, NFL star Von Miller. The Super Bowl 50 MVP has proven himself on the field, but has big shoes to fill after Isiah Mustafa and Terry Crews played such unforgettable characters for the brand.
Von Miller takes on a very cool and composed “Old Spice Guy” persona in both “The Road” and “Be Harder”.
Watch the videos below.
The commercials have begun to stream online, but will air on TV during the Broncos versus Colts game this Sunday at 1:25pm PST.
These ads were created by creative agency Weiden+Kennedy and produced by Biscuit Filmworks. We worked with Biscuit Filmworks to provide the Seattle Seahawks and Denver Broncos full uniforms, gloves, shoulder pads, thigh pads, knee pads, socks, compression shirts, cleats, and helmets. We also made sure all of the officials and coaches were properly dressed by providing caps, shirts, pants, and shoes. Lastly, we provided the Gatorade water bottle holder, coolers, and cooler cart used in “Be Harder”.