Cam Newton, like many other superstar athletes, won’t tell you about how hard he works or has worked to reach this point. Instead, he lets his actions do the talking. For this particular commercial, TBWA Chiat Day hired Smuggler to produce this 30-second Gatorade spot, featuring none other than Cam Newton and a little thing called sweat.
But they’re not the only ones who were hard at work. Behind the scenes, Sports Studio provided Cam Newton with all the equipment he needed to be at optimal performance. While he focused his efforts on his craft, we focused our efforts on ours.
We worked closely with Nike to supply all of the officially licensed NFL Panthers performance gear, including dri-fit shirts, compression tees, and shorts. We also sourced Cam’s signature CN1 MC cleats from Under Armour. Of course, as the official supplier of licensed NFL uniforms in entertainment, we were also responsible for the authentic Panthers uniforms you see throughout the spot, from head to toe.