Sweat with the Best | Gatorade

What do Dwayne Wade, Jimmie Johnson, Bryce Harper, Serena Williams, and Peyton Manning have in common? 

For starters, they’re some of the best athletes in their sport. They also all swear by Gatorade. They train, sweat, play, and win, with a Gatorade always nearby. As we can see in this commercial, they’re ready for game time.  

Sports Studio worked hand in hand with TBWA\CHIAT\DAY, Caviar Content, and Stylist Naty Parodi to provide the league licensed apparel in the spot. 

Bryce Harper is a perfect example of what Sports Studio does on a daily basis. For Bryce, we worked with MLB licensees to source Harper’s authentic MLB uniform. While the jerseys and pants are Majestic, we sourced Harper’s helmet from Rawlings, his field glove from Wilson, and as an Under Armour athlete, his cleats, batting gloves, and compression sleeves from UA. 

Most people never realize how much effort goes on behind the scenes of productions like this one. As a licensee of the MLB, and all the major leagues, we act as a trusted liaison between the league, brands, and production. 

We followed the same process with Nike and the NFL for Peyton Manning. Then, we worked with Adidas, Li Ning, and the NBA for Dwayne Wade. There are a tremendous amount of moving parts in these projects, but we’re thrilled to see the final product come to fruition. 

Take a closer look at some of our sports wardrobe and props in the stills below. 

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