While it may be an unfamiliar name to most West Coasters and Northeasterners, Zaxby’s is an established chicken chain that is similar in style to rival Chick Fil A. The chicken there is delicious, and the chicken filet sandwich is enough to make one’s mouth water.
Apparently Calvin Johnson, wide receiver for the Detroit Lions, understands the power of Zaxby’s. In this commercial produced by Company Films, Calvin brokered a deal to fire one of the t-shirt cannons seen at big sporting events — for a Game Day Fillet Sandwich Meal.
We worked with stylist Meta Issa to provide Calvin with his head to toe football uniform. See Calvin up to his antics in the images below.