We had the honor of working with Believe Media, Avanir Pharmaceuticals, and Detroit Lions legend Barry Sanders on a public service announcement for pseudobulbar affect (PBA), titled Tackle PBA.
For this particular PSA, we were heavily involved in the production process. Not only did we provide head-to-toe custom football uniforms, we even hosted a fitting at our Sports Studio warehouse in Torrance, to ensure the players were all fit correctly prior to shooting on set.
Believe Media brought a few our On Set Sport-Techs to set to help streamline the production. We used our signature bag-and-tag system to keep everything organized for each player as it goes to and from set. Working directly with the producers and director, we made sure each athlete was dressed up to code, were available to solve any unexpected wardrobe malfunctions.
Check out some of our work from the behind the scenes stills below.