180LA launched their new “Take It” campaign for Adidas this week, inspiring athletes to take today as theirs and to make their goals their own. This powerful commercial flashes between high school, college and professional athletes, all who understand and exemplify what it means to operate in the present.
Sports Studio worked all hands on deck with costumer Shadi Khastedai, Imperial Woodpecker, 180LA, and Adidas in the production of this ad. Aside from the footage of live NBA games, we helped create each and every sports scene that flashes throughout the spot.
We sourced each team’s uniforms from Adidas and helped with custom logo design and lettering on a majority of the garments. We hosted the fittings for each athlete, as well as worked on-set to make sure every jersey, every cleat, and and every helmet was in place, for both authenticity and safety reasons.
We couldn’t be more excited to see the final product. Take a look at some of the sportsrobe we provided below.