It is only a couple of months until the 2016 Summer Olympics in Rio and as a longtime sponsor of Team USA, United has made a new safety video featuring numerous Olympic athletes. Two of them being 4 time Olympic gold medalist Missy Franklin and Ashton Eaton, a world record holder in the decathlon and indoor heptathlon.
This safety video will continue to be shown on United flights until the end of the Rio Olympics on August 21st.
The Team USA Safety Video was produced by Pulse Films and created by United’s ad agency of record, McGarry Bowen New York.
We worked with stylist Colleen Atwood on this spot to letter all of the Team USA basketball and soccer uniforms.