Reese’s teamed up with Winter Olympian gold medalist Lindsey Vonn to promote their newest product, the Reese’s Pieces Peanut Butter Cups. Their slogan is “Do Summer Like a Winter Olympian” because these athletes have time to relax before they compete in South Korea 2 years from now.
As part of this campaign, Vonn will partake in the Rio Olympics by providing commentary for a few of the competitions, conduct polls, and respond to her fans on social media.
In this ad, Vonn humorously attempts Summer Olympic sports like archery, dressage, fencing, and rhythmic gymnastics.
We worked with Biscuit Films and stylist Keith Wagner to provide Vonn and her opponent’s fencing uniforms and protective gear, as well as the navy track uniforms for the extras.