At some point in every athlete’s career, they reach a point where they have to pass the torch to the next generation. Nike heralds the next generation as the future. And from what Nike has seen, the future is fast.
In Nike Football’s huge holiday spot, “The Future is Fast,” Nike filmed the Denver Broncos’ Peyton Manning and DeMarcus Ware, San Francisco 49ers’ Colin Kaepernick, San Diego Chargers’ Melvin Gordon, and NFL legend Steve Young in cameo roles with the youth principal actors. We worked with ad agency Wieden + Kennedy and production company Stink to provide all of the NFL gear seen in this commercial — football uniforms, helmets, referee costumes, chain gang, coach outfits, and fan apparel. As the entertainment licensee of the NFL, we’re trusted to make sure licensed brands are appropriately represented on camera, as well as ensure athletes are dressed in their game day athletic gear.
Having worked on over 2,600 jobs in the past two years, there’s a reason we’re trusted by the NFL, NBA, MLB, and MLS. We know sports. We know exactly how each athlete should look, from the size of their clothes down to their preferred brand of wristbands. We live to make the scripted sports content you see to look as authentic as possible.
Take a look at our work in the stills below.