Fox Sports and DLP Media Group created a spot honoring the late Muhammad Ali and relates the greatness he confronted to the greatness many past NFL players entering the Super Bowl have confronted. This spot aired on Super Bowl Sunday.
Watch it below:
Network: Fox Sports
Production Company: DLP Media Group
Director: Todd Kapostasy
Producer: Matt Schlef
The video starts with the quote, “Greatness isn’t stumbled upon or happened upon, it’s approached, pursued, it’s hunted. Walk with me, I can show you what it means to be the greatest.”
Muhammad Ali passed away in the middle of last year, but his legacy will live on. Athletes have and will continue to confront greatness and venture on their own paths to potentially become the greatest just like he was and will remain.
Sports Studio worked with DLP Media Group to provide the Muhammad Ali robes, boxing shorts, boxing boots, all of the past Super Bowl stars’ NFL uniforms, period football cleats, football gloves, referee uniforms, and gatorade coolers. We also added lettering to customize all of the boxing robes, sweaters, and jackets. In addition to the wardrobe and props, using our casting database, we helped DLP cast athletic actors for multiple roles in this Super Bowl LI teaser.
The past NFL players that are featured in this spot are Bart Starr and Forrest Gregg of the Green Bay Packers; Troy Aikman and Emmitt Smith of the Dallas Cowboys; Joe Namath of the New York Jets; Ernie Holmes, L.C. Greenwood, and Joe Greene of the Pittsburgh Steelers; Joe Montana and Jerry Rice of the San Francisco 49ers; John Elway of the Denver Broncos; Peyton Manning of the Indianapolis Colts; and Tom Brady of the New England Patriots.
See some of our work in the screenshots below.