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Tide: The Montana Stain and the Most Expensive Jersey Ever

$3.8 million dollars for 30 seconds. Now multiply that by 2 and that’s what this Tide ad cost to air during this year’s Super Bowl.

$7.6 million dollars about a jersey, making this Joe Montana-stained jersey the most expensive jersey we’ve ever worked on.

Shot pretty close to the air date, we were surprised when this hilariously memorable commercial popped up during Super Bowl XLVII. And we haven’t stopped telling people about how that NFL 49ers Joe Montana jersey, yeah that Joe Montana Stain jersey, the one from that commercial, yeah, we worked on that.

So pardon us, while we gloat about how great the jersey looks in the commercial.