Under Armour- #IWILL


It’s August 1st, the season is rapidly approaching and every position is up for grabs.

Football players across the country all face the same challenge – hell week, which means 2-a-days in the summer heat.

Who will step up?

“I Will.”

Under Armour’s most recent commercial shows what it’s like to prepare for the football season in the dog days of summer.

For Sports Studio, the football season starts a bit earlier, as we sent 75 navy helmets to set for the shoot in June.