Marshawn Lynch has finally agreed to being Pepsi’s new spokesman…with a certain condition attached. Naturally, we agreed to provide all of the football equipment for the locker room that Marshawn would be filmed in.
We worked with production company Epoch Films and ad agency BBDO NY to make this magic happen. Since Marshawn was wearing a fur trapper hat, it was our responsibility to ensure that the locker room maintained a sense of football authenticity. So we provided them with everything that was necessary — football helmets, cleats, pads, jerseys, compression shirts, towels, pants, socks, and sweatshirts — and left no detail unturned.
Whether he’s in beast mode or speech mode, we’ve got Marshawn covered. Take a look at our work in the stills below.