In sports, sweat is a necessary byproduct of working hard and pushing one’s self or team to the next level. It’s the ultimate tell-tale sign of one’s physical fortitude.
However, sweat is “not created equal” in the eyes of Gatorade.
Gatorade loves the type of sweat that “turns setbacks into backstories,” and we love helping them translate that into video content.
We worked with TBWA Chiat Day to provide, letter, and number the basketball, baseball, and soccer uniforms seen in this spot. Thanks to our relationship with the NFL as an official entertainment licensee, we also worked some magic with the NFLPA to directly source the Houston Texans and Jacksonville Jaguar uniforms, including JJ Watt’s.
You can see our work in the stills below.