While this spot opens on a girls’ lacrosse match, the real focus of Advocate Heart Institute’s ad is the heart of the parent following the match up and down the field, the parent laughing at a family dinner, and the elderly musician. With the hashtag #MoreHeart, Advocate Heart Institute hopes to promote a healthy heart, both literally and figuratively.
Sports Studio worked with production company Joinery to provide the lacrosse uniforms and equipment, referee outfit, and track uniform seen throughout the video. You can take a closer look at our work in the screenshots below.
Learn more about Advocate Heart Institute and take an online heart risk assessment at: http://www.AdvocateHeartInstitute.com.