TradeStation promotes their trading platform, trading software, and online financial brokerage services in their recent campaign called “Your Trader is Showing”. They released three ads all about everyday situations like ordering food at a restaurant or coaching a football team and transformed these non-trading situations into being about trading.
In “Your Trader is Showing: Coach”, the coach appears to be making a passionate speech to his team about their football game, but in reality is talking about his experience with using TradeStation’s services.
We worked with production company Gartner, to provide them with full football uniforms, wardrobe for the coaches, and casting for this commercial.
Check out some of our work in these stills below.